A preliminary study on the phenomenon of "localization" of imported coatings: is it not fragrant for domestic productsA preliminary study on the "localization" of imported coatings: is it not fragrant for domestic products
september 25, 2020
all along, "imported coatings" can be said to be an inseparable "topic" in China's coating market - why import? Doesn't it smell good? Is import synonymous with good quality Such questions are still worth discussing
in particular, under the background of high cost, sluggish market demand and assimilation of coating product quality at home and abroad, manufacturers who were once keen on "imported coatings" gradually appeared the compromise of "localization" of imported products, and gradually evolved into two "business forms" of original packaging import (pure import) and domestic production of foreign brands
what is the significance of "imported coatings" in China's coating market? What should we think of these "imported coatings" "Paint classics" tries to express its own views in this article, hoping to cast a brick and attract jade
is it really necessary to import with original packaging
for a long time, the harmful substances in the paint have been regarded as the main source of decoration pollution. As consumers pay more and more attention to home environmental protection, environmental friendly paint has become a hot topic in the decoration industry and is sought after by the market
in this context, paint, which is considered to have a high possibility of pollution and is closely related to quality and technology, is easier to stimulate consumers' "worship of foreign countries" than other building materials products - imported paint is also popular in the Chinese market at this time
in fact, compared with China, imported coatings do have many great advantages in terms of testing standards, raw material differences, product performance and brand reputation. Therefore, they have been sought after by everyone and created a market
test standard - the most important test indicator of coatings is the total VOC value. VOC refers to many classification methods for volatile organic material testing machines. Specifically, it refers to any carbide participating in atmospheric photochemical reaction except Co, CO2, H2CO3, metal carbide, metal carbonate and ammonium carbonate. In decoration materials, it can be understood as specifically referring to formaldehyde, benzene and other harmful substances
the national standard for this item is lower than 120g/l, while the European standard is lower than 15g/l. There is a large difference between the two standards. Relatively speaking, the factory standard for imported materials is stricter, and the safety and environmental protection coefficient is higher
difference in raw materials - due to the limitations of the technical level, the domestic coatings have the possibility of producing VOC hazardous substances due to the presence of organic compounds in the processed products. After years of technical research and development, the imported coating can extract the effective components from natural inorganic substances as raw materials, which fundamentally limits the organic synthesis. 1. The installation of tensile testing machine is not level: the level instrument is used to adjust the production of horizontal substances, which is more in line with the concept of green environmental protection
product performance - the overall performance of domestic coatings is relatively single, which has one or more advantages of moisture-proof, mould proof, fire-retardant, long service life, wear-resistant and other characteristics. It is impossible for a product to have all the characteristics. Imported coatings are well-known in the world because of their profound technical background, especially the technical level of industrial and artistic powers such as German technology and Italian technology. Both practicality and artistry are ahead of domestic brands
brand reputation - the brand promotion of domestic coatings is basically concentrated in China, and the application area meets the national needs, but the style is relatively single, which is difficult to form international popularity. Most of the imported coating brands have a long history of word-of-mouth accumulation. Most of them have a century old corporate culture and high international popularity. They have the characteristics of leading and conforming to the international art trend. For people whose personal style is becoming more and more international, they have the attraction to show themselves
of course, "a slim lady and a gentleman are fond of good things". People's pursuit of good things is instinctive, especially when the consumption level of consumers rises and they are able to pursue and realize it, it is "necessary" to import coatings. Fundamentally speaking, "imported coatings" only come from the needs of consumers
why the imported coatings are "localized"
"the larger the market, the lack of norms, the market will be chaotic". In recent years, imported coatings have been gradually "demonized", and various labels have emerged in endlessly - imported from Italy, Germany and the United States... It seems that it is difficult to sell them in the market without marking "imported"
imported original packaging: generally, it refers to the actual production and processing in the registered origin without any change after entering the country of the sales region
imported non Original: it means that the goods are not produced and processed in the registered origin. For example, German enterprises set up factories in India to sell the products to other countries. For other countries, such products are not imported with original packaging
import repacking: raw materials are imported from abroad and decomposed and repackaged in the selling country
several different concepts of "imported coatings"
however, how many "imported coatings" are really "imported"? Some people in the industry told the paint classic that "apart from the original import of large brands, there are several ways to 'import paint': one is to register a company abroad, build a station, package it into a foreign brand, and then produce it domestically; the other is to find a paint factory (small foreign workshop) abroad , sign a OEM agreement; The other is that the original original imported products have been turned into domestic production/OEM, but they have always lied about the original imported products. "
in fact, this is a common phenomenon in China's paint Market: through several ways of operation, the profit of a barrel of paint can sometimes soar five times or ten times. Therefore, many small and micro paint brands in China are flocking to it. What is the significance of such imported coatings? It's worth a big question mark
however, the high cost of pure imported coating products makes them destined to focus on the high-end market, which greatly limits the market space and profit space. In order to maximize their interests, many enterprises choose to produce the so-called "imported coatings" in China, that is, to use foreign high-standard raw materials and manufacturing processes, and implement the same foreign inspection standards to ensure product quality. In this way, at least the visible cost of logistics transportation can be saved, and the customs declaration formalities for imported products can be reduced
comprehensively improve the quality of high molecular materials industry
this approach seems justifiable, but the premise is to show that the products are produced in China and in accordance with the "import standards" to ensure product quality. If it is just for the sake of concept and ignoring the product quality to deceive consumers, it will undoubtedly be an act of harming others and not benefiting ourselves. Ultimately, it will damage the trust of consumers and even destroy the sustainable development of the industry
however, it is gratifying that there are still many manufacturers in the Chinese paint market who insist on original import and pure imported paint. Most of them position their brands in the high-end market, do not compete for small profits, and carry the banner of "quality" and "quality", so that the brand can develop in the long run. "Sincerity is the most touching thing", so is persistence
"times create heroes". Imported coatings are gradually thriving in the tide of the development of the times, meeting people's high-end needs. We welcome more high-quality foreign brands to settle in, but refuse to "cheat" and then change these coordinates to import coatings
when "imported coatings" are gradually "localized", the most essential necessity of "imported coatings" cannot be continued. Why do consumers choose "imported coatings" with the same quality as domestic coatings but more expensive
we remind consumers to consume rationally to avoid being charged with "intelligence tax". If they choose imported coatings, they should ask the brand for relevant certificates such as "coating import filing", "coating import customs clearance", "coating dangerous goods identification report", etc
although there is still a gap between domestic coatings and foreign coatings, they are also striving to catch up. Domestic coatings are also a better choice, and not only foreign coatings are the best