On the first day of the Canton Fair, the orders of

On the first day of the Canton Fair, Qingdao's main "self owned brand" placed billions of orders

on the first day of the Canton Fair, Qingdao's main "self owned brand" placed billions of orders

information on China's construction machinery

Guide: under various unfavorable conditions, such as the European debt crisis, the slow economic recovery in the United States, and the rising costs of export enterprises, Qingdao enterprises withstood the pressure and delivered gratifying answers. The 111th Canton Fair opened in Guangzhou yesterday. In the first phase, 195 enterprises from Qingdao participated in the exhibition. On the first day, the total amount of export orders signed was more than 100 million US dollars

the European debt crisis, the slow economic recovery in the United States, and the rising costs of export enterprises... Under various adverse conditions, Qingdao enterprises resisted the pressure and handed over gratifying answers. The 111th Canton Fair opened in Guangzhou yesterday. In the first phase, 195 enterprises from Qingdao participated in the exhibition, and the total amount of export orders signed on the first day exceeded US $100 million, which became a bright color in the adverse external environment. However, industry insiders predict that export enterprises may face greater challenges in the second half of the year

the scale of the exhibition is larger than that of the last session.

"this year's export situation is not optimistic. Enterprises have high hopes for the Canton Fair and are very enthusiastic about participating." On the opening day, the person in charge of Qingdao Municipal Bureau of Commerce told that the scale of Qingdao's exhibition will be expanded with the total exhibition area unchanged

it is reported that this Canton Fair will be held from April 15 to 19, 2012. Both the exhibition period and the layout of the exhibition area remain unchanged for the 110th session, with a total exhibition area of 1.16 million square meters. There are 1045 booths and 541 enterprises participating in this Canton Fair. Among them, the research on recycling technology of plastic packaging in 191 brand booths is becoming more and more urgent, and 39 enterprises participated in the exhibition for the first time. In the first phase of the exhibition opened yesterday, 195 enterprises including Haier, Hisense, Aucma, Taifa, deendi, Huatian vehicles, Taiwan Lifu, Shuangxing tire, Guoren group, three chain lock, qingte, Rulong machinery, honglun industry and trade in the free trade zone, and Yinjing glass participated in the exhibition, with 327 exhibitors, mainly involving household appliances, small machinery, bicycles, motorcycles, large machinery and equipment, engineering machinery, etc

"independent brands" have become the key to export.

"the overall export situation this year is not good, and its medical and health care system is developing, and the cake is smaller than the mature market. Enterprises should share a higher proportion in the market to ensure that the export volume is flat or growing." Lou Weilie, deputy director of the Bureau of Commerce, attended the 20th Canton Fair. He said that the severity of this year's export situation is second only to the 2008 financial crisis

in such an environment, Qingdao enterprises signed the order flat on the first day, with a slight increase, which is rare

according to the interview in the exhibition area, many enterprises have kept the market against the market trend and have a certain growth

according to the interview, these enterprises whose total export volume remains stable and rising are all taking the road of independent innovation. In recent years, we have vigorously promoted the transformation from traditional OEM efforts to "independent brands", which has made the first contribution for these enterprises to cope with the current situation and maintain export growth

"we obviously feel that we are going the right way to export 'self owned brands'. Otherwise, we will be very passive." Liangleping, deputy general manager of Hisense International Marketing Co., Ltd., said that in the past, as soon as the economic situation was in trouble, foreign buyers would be extremely cautious and would not easily place OEM orders with Chinese manufacturers, resulting in "relying on others" for OEM export, which was very passive. However, if the enterprises really export their own brands to the market, the initiative is in their own hands. Even if the economic situation is bad, the market can be maintained by increasing marketing and launching products with higher cost performance

it is learned that export enterprises such as Taifa, Huatian vehicles and diendi have been increasing the export of their own brands in recent years

the export pressure in the second half of the year was great

although the first day of the Canton Fair signed more than 100 million yuan. However, enterprises have said that they should not take it lightly in the second half of the year. A major feature of this Canton Fair is that foreign merchants are afraid to place long orders, and enterprises generally receive short orders. Only a few enterprises, such as Hisense, received orders after June

"it is obvious that foreign merchants are more cautious. A large number of orders are orders of one or two months. Some say they can only place orders once a month and order goods for the next month every month." Jiang, manager of Huatian Automobile Co., Ltd., told us that only June had been received at the latest. In previous years, when participating in the spring Canton Fair, orders could be obtained in the second half of the year. Therefore, he believes that although the current export volume has been maintained, it should not be taken lightly in the second half of the year

"with the deterioration of the Spanish economic situation, the European crisis may worsen in the second half of the year. Enterprises still need to pay close attention to innovation and actively go global." Lou Weilie said that the export market can not be guaranteed, and he can only take the initiative to fight for it. In the next step, the Bureau of Commerce will also introduce measures to help export enterprises and ensure the "hard target" of Qingdao's annual export growth of 10%