On the future development direction of color digit

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Discussion on the future development direction of color digital printing industry in order to understand the market dynamics and find the accurate positioning of color digital printing machines, Yingchuan company of the United States has recently summarized six trends in the field of color digital printing through long-term investigation and analysis of printing enterprises in the market. The company also pointed out that both large enterprises like Donnelly printing company and small printing companies should seize the precious opportunity of color digital printing. The days of long-term printing have gone forever. Printing customers hope to reduce inventory, waste and overall cost through small batch printing. In addition, the current era of information explosion, if you want to stay in the printing industry in the future, enterprises must adopt color digital printing technology, which can not only bring rich return on investment, but also improve customer service level

network services pave the way for digital printing. Network services have brought new revenue generating opportunities to the cross media industry, and printing buyers and printing service providers have gradually realized the value of network. In the report "e-commerce: the future of printing industry" released by Yingchuan company in 2008, it was pointed out that the packaging anti-counterfeiting OPM launched two 3D printing polymer materials for the aerospace field, and 2/3 of the printing buyers would purchase prints on the Internet. At the same time, more than half of the printing service providers can provide customers with online printing services. These services are usually converted to online publishing portal, and printing is only one of the multimedia services. Printing service providers can use this basic platform to provide customers with e-mail and SMS services, and create a cross channel marketing activity integrating printing, personalized pages and login pages

the printing volume of single live copy is decreasing. Yingchuan company conducted a survey on 240 printing buyers, and found that more than 50% of them had less than 1000 copies of color movable parts, and 70% had less than 5000 copies. At present, the quality of color digital printing has been greatly improved. The marketing pressure of rubber products drives the growth of customized printing. When making marketing plans, some enterprises often do things blindly based on the direct performance but fail to meet the requirements just based on the value displayed by the force sensor and the common amplification circuit, that is, the full range. However, since the outbreak of the international financial crisis, the rules of the entire industry have changed. Marketing enterprises must find new partners to help them complete customized and targeted marketing activities. To achieve this goal, the first thing is to invest in digital technology

the output of digital printing increased, and the number of four-color offset printing movable parts decreased. Last year, Yingchuan company conducted a survey on more than 300 internal and commercial printing plants of enterprises. The results showed that 62% of the respondents said that their digital printing output had increased from 2009 to 2010, and 61% of the respondents felt the decline in the volume of four-color offset printing

black and white printing gradually turns to color printing. Although the number of black-and-white digital printing far exceeds that of color printing, it has not actually increased. What has really increased is color digital printing. Yingchuan predicts that the compound growth rate of color digital printing will reach 17.8% from 2008 to 2013, while black-and-white digital printing will decline by 3.6% during this period

the production-oriented digital printing technology was born 20 years ago. Xerox launched the first production-oriented digital printing machine docutech on october2,1990. At that time, its main competitor was Kodak Lionheart. Since then, an endless stream of new products have made digital printing cheaper and more colorful. The progress of Xerox, HP indigo, Saikang, Kodak nExpress and other equipment is obvious to all in the industry. With the rise of inkjet printing, digital printing has gradually penetrated into all corners of the printing industry. The products of Canon, Konica Minolta, Ricoh and Xerox have helped countless printing service providers succeed in the increasingly fierce market competition

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