On the form structure of book design

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Research on the form and structure of book design (Part 1)

[Abstract] book design is an all-round and integrated construction system, which involves the selection and performance of technology, materials, printing, binding and so on. Modern book design has entered the era of multi-dimensional and multi-directional dissemination. Combined with today's digital technology, the original concept of "Book morphology" focuses on the multi structure theory of the coexistence of form, spirit and meaning, emphasizes the reading process of form and volume, and participates in the multi-dimensional intervention of form, color, taste and sound, which fully expands the space of book form design, forming a new context and multi-dimensional communication structure of book design

key words: book design; Form, spirit and meaning; Morphological structure; Living body; Context

in today's increasingly digital era, book design has penetrated into all fields of people's life and has become one of the important symbols to measure the level of modern science and technology, culture and art. With the development of modern science and technology, the means of artistic expression of book binding design are becoming more and more diversified and fashionable, and its popular periodic changes are becoming more and more frequent. Avantgarde and personalized visual design art and computer production have become the mainstream. Facing the modern electronic technology how to locate the traditional media elements, the book binding design with independent personality is also facing unprecedented challenges. With the increasing diversity and complexity of information transmission modes, the development of information industry has also brought great changes to the design, such as the wide use of fax machines, the globalization of television technology and new global television channels, the popularization of e-mail and long-distance, and the wide use of portable computers. These technologies have turned the originally remote places into close proximity. Therefore, People's access to knowledge and information has not simply depended on traditional publications. Electronic publications will also be the direction of the development of books in the future. It is not limited to visual effects. It is a new form of design and a variety of elements that effectively reduce the deformation of the spindle and integrate the functions of viewing, listening and speaking

in order to meet the needs of contemporary people for information dissemination, the concept change is the forerunner of the book form design change. The book binding design, which has been inherited and developed for nearly 200 years, must tap its unique aesthetic function, find out the aesthetic differences and personalized characteristics between book design and other information communication art categories, and fully display its unique charm in form, so as to meet the needs of modern people's aesthetic and cultural development, and provide a broader platform for human society to communicate ideas and culture, And further create the circulation industry of global reading space, and also guide and form a new category of visual art and visual culture. Today's designers must create an innovative visual communication medium through the combination of graphics, color, text and other design elements, understand, learn and develop traditional culture in an all-round way, pay attention to the need to inherit the national traditional art language with high-precision electronic tensile testing machine and extension, and master the modern excellent aesthetic trend and experimental exploration of modern art under the trend of internationalist design. Explore the formal beauty of form and structure from an abstract point of view, so as to maintain the innovative characteristics of book design, which also includes the further excavation of the expressiveness of the texture, printing, binding, paper materials and other aspects of the process, which makes the book binding design contain a broader content and form, so as to break through the narrow concept of traditional surface decoration, and thus fully intervene in the core of the book from the inside to the outside, The concept of "binding" will be included in "design". Therefore, "book design" replaces the traditional "book binding" [2]

1 book design is an all-round and integrated construction system

book design is the main cultural carrier for the accumulation, dissemination and continuation of human wisdom. It is also an overall visual communication activity. It is a life body that the author, designer, printer, paper supplier and bookstore salesperson inject emotion together. It is a systematic project. It involves the selection of process, materials, printing, binding and other aspects. It is an all-round overall construction. Therefore, the design includes the sum of materials and processes necessary for books. Book design is to visualize the indescribable themes of books in simple terms, and appropriately express them in the image language that can only be explained by graphics. It complements the ideological content of books, and stimulates people's more imagination with the appropriate ideological connotation of books. Book design is a special art. It is an art form created on the premise of book content, which constitutes the high-grade characteristics of booklike atmosphere and cultural sense. In the book form, the most effective is the pure visual language symbols of the abstract form. The plane structure processed according to the principle of the abstract form conveys a dynamic, calm, rigid, or beautiful aesthetic feeling. Simple visual language tends to convey invisible emotions and spirits, and express and grasp designers' emotions and imagination creatively to reflect the contents of books. Book design not only gives people the perception of appearance, but also needs to further express some subconscious spiritual feelings with perceptual artistic intuition, so as to reveal the special form and aesthetic feeling of psychological connotation brought about by a certain way of reading; Or some metaphorical hand feeling and specific visual touch formed by using different papers, all play a role in revealing some unspeakable connotations in the book. The unique design creativity can inspire readers to further understand the connotation of the book, and produce induction and resonance with readers, which will lead people to a richer psychological space

a set of book design is not only paper and ink, but also a value, a belief system, which not only carries the information transmission function, but also carries the aesthetic interest. However, people's use and appreciation of books have a long time and stability. Books placed on bookshelves will be treasured and stored. Even if they don't read them for many years, people will not throw them out of the window. Its value is mainly reflected in imparting knowledge, education, edification, aesthetics and other spiritual aspects. An ideal book should not only convey information to readers, but also provide them with a space for long-term taste and imagination. Book design is also a special commodity packaging design, which not only improves the added value of "commodities", but also delights the readers, and makes the boring reading a rhythmic enjoyment, a visual meal, and an extension of interest. From the aesthetic point of view of designing household books, through design ideas, paper materials, printing technology and other design languages, the hexahedron for storing information is reconstructed, and some lines of the oil pump are also exposed from the outside, from extension to connotation, with active expressiveness, which makes the books have inestimable artistic charm

a large number of modern new printing processes are used to construct new forms of book design, which makes the "type culture" as a way of knowledge and information transmission undergo subtle changes. As for the omnipotent printing technology and computer era, in addition to the language continuing to maintain its own role, visual, auditory, tactile and olfactory communication media are coming one after another. Today's knowledge and information transmission is breaking through the situation that "type culture" plays a dominant role, and the information environment is changing, which is impacted by visual and other communication means. An ideal book should attract readers with its large amount of information, strong interest, easy to be accepted by readers and freshness. No matter what kind of discipline or category of reading materials, readers can get the value of knowledge capacity beyond the book. From reading to taste, from feeling to association, the points, lines, areas and bodies in the book constitute intellectual wisdom, which not only gives readers a process of accepting and learning knowledge, It can also refine its own wisdom and expand its imagination

(to be continued)

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